What is a Keyword Research Tool? How can it help you as a new blogger?
In this post, I share what Keyword Research is and what are the 5 FREE tools available for you as a new blogger to get started with baby steps in Search Engine Optimisation (SEO). Read SEO Made Simple first for a basic understanding of the components of SEO.
Let’s dive right in.
You must have heard from everyone that before you start doing a blog post, you need to do keyword research?
Why the fuss on keyword research and why does it matter?
What is Keyword Research
Let me start with explaining Keyword Research using you as the end user.
Whenever you want to search for an answer, like “how to cook minced pork”, you would punch into Google’s Search bar.
Google will immediately release the best results and then you start to scan and pick your best answers to read.
Google also displays at the end of the page, “Related Searches” showing
- minced pork recipe chinese style
- pork mined pasta bake
- pork minced meatball
- 4 ingredient pork mince recipes
It is trying to predict what else you may want to search for.
Keyword Research then is essentially finding a group of words or phrases that people (your customers) are searching for so that you can attempt to put your posts in front through SEO (Search Engine Optimisation) efforts.
Keyword research for content marketing helps you focus on getting your titles and building your outlines for your blog posts.
If you do Keyword Research properly, you will have a master list that you want your blog and a whole list of post titles to be ranked for in Google.
You will be able to plan your writing calendar and never run out of blog post ideas.
This list will lead you to produce your blog posts week after week on auto-pilot.
Isn’t that cool?
Without having to wonder what is the next post that you should research and write?
What is a Keyword Research Tool?
A keyword Research Tool simplifies your process of gathering and grouping all the keywords that you ideally want to rank for in your niche.
By classifying and having a detailed list, it saves you time and stress from constantly throwing up words at the wall.
Which keyword Research you use depends on your budget and comfort levels.
Some tools are free such as Google Search Bar itself and so intuitive to use as you would have already done thousands of searches yourself.
Some are more sophisticated and require investment before you can access it.
Even if you shell out money for a subscription, it will take time and practice to know if the keyword selection process works for you.
Usually, SEO results take 3 months and more, whether you are comfortable investing in an SEO Keyword Tool so early at this stage of your blogging, on top of all other courses eyeing your wallets.
So for helping a beginner blogger who may not want to spend money on a Keyword tool, there are 5 FREE keyword Research tools that do the job very well.
How To Do Keyword Research
Here is a simplified keyword research checklist for doing Keyword Research as a beginner.
Think of all keywords that you would like to be ranked for.
This depends on what your blog is about, or what your blog post is going to be about.
Who are you writing for?
What are they looking for?
In what form do they want the answers – Is it a step-by-step guide? Or a How to? or they want to know benefits? That is called “Search Intent” and you want to match that search intent by writing your content to that format.
Put these keywords and phrases into a keyword tool and see what results you get.
You want to look at the suggested search results to give you ideas on how to expand your content and what relevant questions to pick and answer.
Also, it is important to look at
a. Monthly Search Volume to see how many people are looking for this answer.
Different search tools will give you different guidelines.
Ideally, you want a high volume so that you know there is a demand for it, but you will know that means they will be dominated by established brands.
Instead, turn to focus on lower search volume.
You will notice the keyword phrases get longer.
They are more specific and more focused, therefore easier for smaller blogs to compete and rank!
Also, they are more ready to buy as they are very much more specific in their searches.
b. Competition. You want to know who you are writing up against, whether they are very established blogs.
How do you know what strong they are? If big brands are dominating page 1, you know you have an uphill task if you are new and want to compete with them.
One way is by looking at Domain Authority (DA) by Moz.
They have a Domain Authority checker tool. that you can install as a browser extension.
DA is a score developed by Moz from 0-100 to see how well a website can rank. Most good websites are from 40 to 50, and very strong websites are higher like 90 and above. Facebook is 96.
When you check the results on Page 1, it will display the results of the sites’ DA score. Try to compete with those sites with DA 40 or less.
I was thrilled to find out that I was at DA4 for a few months, and in Jul 2020, my DA jumped to 6. That means I must be doing something right in Google’s eyes.
Go for low average monthly search volume (which points to long-tail keywords) and low competition keywords.
Avoid the head-on confrontation and go for small wins.
Just google and read the Page 1 results, see what the top 10 sites are writing. That gives you a clue to the type of content readers want.
Do they want a list of 10 items? Do they want Youtube videos? Do they want a Step-by-Step tutorial guide?
The answers are already there, read through these posts, get a general idea of how they structure their posts.
You aim to do a better job, like give more images, graphs, provide more examples, break down into detailed step-by-step guides.
5 Keyword Tools (FREE Tools)
1. Google Keyword Planner
The first free favourite keyword Research Tool has to be Google Keyword Planner. Why?
Because it belongs to Google!!
However, it serves businesses who want to place advertisements on websites, the figures for the Average Monthly Search is just going to be a very rough estimate.
To use this tool, just simply sign up using your Google account.
Look for Average Monthly Searches 10-100, and low Competition, for your best keywords to use.
If all these are still too over your head, fret not.
Another great tool you can find good keywords are in your Googe Search Console.
Start by doing Topic research – popular topics that you know your readers are looking for.
Start your first few posts rolling with a topic in your niche that you know your audience will be searching for.’
Write those posts and publish them. After a week, check your Googe Search Console under
Performance > Queries and Pages
Under Queries, it will show you all the keywords that people are searching for and where your website shows up.
These are clues that may be your keywords that you can dig in further.
Another tip is to look under the Impressions of your pages.
If they are showing high impressions, but low click-throughs, it means that your website is being shown up as Search Results but outside of Google’s Top Pages range.
You then have existing good keywords discovered already.
Then you can do some minor improvements like
- Including more internal links
- Improving page load speed
- Adding more content
This is a tool by Neil Patel, a guru in SEO marketing.
He teaches this step on how you can find a lucrative keyword that is easy to rank, by identifying your biggest competitor.
You can install Ubbersuggest in your Chrome Extension, and type in your biggest competitor’s domain.
Then look under Keywords (left-hand menu)
The results will display
- search volume (look over 500)
- ranking position
- estimated visits
- SEO difficulty (SD) – look for SD 40 and below.
Export out and there you have your list.
You can then start writing content around long-tail keywords.
When you type in a search in the Google search bar, you tend to see a dropbox suggesting the type of search Google thinks you may want.
That is Google intelligently thinks what you want to search, sometimes is called Google Instant, Google Suggest, Google AutoComplete.
There may only be about 6 other suggestions, but the cool thing about keywordtool.io is that it works together with Search Engines like Google, Youtube and extracts them into 1 source.
This is definitely more comprehensive as it combines the results from these sources and saves you the trouble to go to so many places.
keyword.io is an amazing free tool that works together with Google Instant and you can get hundreds of keyword suggestions for FREE for beginners to get started on keyword research.
The advantage of this is that you do not need to create an account and it even creates long-tail keyword suggestions for you.
It picks its search results from 11 various search engines like
- Google AutoComplete
- Amazon AutoComplete
- eBay AutoComplete
- Wikipedia Keyword Tool
- Bing, Youtube, and 6 other search engines.
It will only pick up the most relevant searches done by users on the Google search and you can download for free.
There are paid versions that start from $29 to $49, but oh well, you can use it for Free always!
5. Keywords Everywhere
Keywords Everywhere have a Chrome or Firefox free version where you can add to your browser.
However, if you want to see the monthly Search Volume, Cost-per-click, and Competition figure, you then have to purchase credits like $10 for 100 000 results, which can last you a long time.
But as a beginner, the searches that appear at the right column look like these. They will show more than what Google Instant shows which is only 6.
So these keywords research ideas for blog posts are sufficient as a beginner to get started.
If you do purchase the credits, remember to only turn on when you are doing keyword research. Otherwise, it will consume credits as it loads any search results.
When you are ready to invest, you can always head over and buy credits.
Now you know what free Keyword Tools you have to start getting some ideas of keywords to start writing your posts.
1. Google Keyword Planner
5. Keyword Everywhere
If you ask for my suggestion, you can use Ubersuggest.
I am on Neil’s email list so I get lots of tips on how to use this tool, and I will share more in my future blog posts.
Remember 1 long-tail keyword, 1 post.
So if you have 100 posts ranking for 100 keywords, the multiplier effect will happen.
You will appear in more results than you can imagine!
Also do not over-analyze your keywords until you don’t start writing.
If all this is still over your head, ignore everything I say and just write anyway.
Perfecting keyword search is an ongoing task, give it your best shot anyway. No one knows best.
Blogging is a long journey and don’t pull your hair over it.
Let me know in the comment how your keyword research goes.
Did this guide and keyword tool suggestion help you? Which one tool are you going to start using or you are using now?
I love to hear from you!
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If you are looking for further help and freebies in your blogging journey, head over to read this :
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